Website Design and Copywriting for Homebuilders

Website Design and Copywriting

Long gone are the days, when your homebuyers depended on your salesperson and brochures as the sole means for learning all about your homes and communities. Today, 90% of your customers make 90% of their home buying decisions, while sitting at home or work, scouring the internet. (I just made up those stats, by the way, but trust me–they’re close!) It’s true! Your biggest bang for your marketing dollars will be what you invest in your website. Prospective homebuyers will create their shortlist of homebuilders to check out in person, based on what they read and see on your website. We ensure that you make your target market’s shortlist.

Don’t fall into the trap of believing that a new, expensive website will generate all sorts of new traffic and leads for you. Building and designing a website, and creating great SEO copy, are two totally different skill sets. Sometimes, you just need a revamping of your website’s messaging, and that’s it. However, if you do need a totally new website, we have a team that will provide you with an affordable, state-of-the-art website, with all the new bells and whistles. Then, I will ensure that the copywriting does what it’s supposed to do–generate new home sales for you!

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